Brands often use Amazon and online search as tools to enter and expand into new markets. HG International saw enormous ecommerce opportunities with Amazon, but they needed highly specialised expertise to upgrade their growth.
It can be difficult to know where to start with Amazon, what it takes to capitalise on fast-changing shopping behaviours, or how to navigate through all the different country-specific aspects that can affect both a brand's advertising strategy and returns.
To overcome these challenges, HG International asked us for country specific analyses that outlined each country's revenue potential (in other words, the highest returns possible), followed by their respective advertising strategy proposals.
They wanted it fast, too, because Covid-19 had just hit hard in Europe and consumers were shopping more and more online.
All the right opportunities were there. They just needed the right approach to seize them.