PPG

PPG NL, part of PPG Industries, is one of the largest and most innovative developers and suppliers of paints and coatings, like Histor. This Dutch brand stands for high-tech wall paints and lacquers with passion and craftsmanship. The Histor paints and coatings are available at paint stores, hardware stores and online through the Histor website. To further expand online sales, PPG NL chooses to sell on marketplace Amazon.

Consumers start the product orientation online, especially for home decoration. Paint is a specific product to select and buy online: the large range, lots of different colours and all with different results. These product features make the product presentation essential and requires a good strategy.

• Maze-One created a tailored strategy for Histor ‘s presence on Amazon
• Account set-up was done by Maze-One
• Maze-One created the perfect content needed to be successful on the chosen marketplace
• Maze-One created Histor ’s advertising strategy
• On an ongoing basis Maze-One shares advice and knowledge with PPG NL to get the best results

 “Maze-One helped us determine the right marketplace strategy. We are now working together to successfully launch our Histor paint range on Amazon.co.uk: setting up the account, creating content and managing the advertising. We are very happy with the flexibility and knowledge of the team. Both strategic and hands-on, a good addition to our own people".