Maze-One adviced Brabantia to extend & optimize the content for the product detail pages (below the fold). Good to mention that the existing content was already from a high standard: by optimizing the content, it would better match Babantia as a premium brand. This would influence the (potential) customers and resulting in a higher conversion ratio.
Maze-One produced high-end content
The new made content for the product detail pages (below the fold):
- Interactive: images on the product pages have interactive features
- More visuals: In-use images added, which made a big difference
- Videos were added
- The overall presentation of the products was made more exclusive, meeting the brand’s premium look & feel
- SEO was optimized and new keywords were added
- Maze-One optimized the overall navigation on the product pages (below the fold)