Design Letters is a Danish Design company founded in 2009. The vision is to make sustainable and personal lifestyle products. The product portfolio is including mugs, plates, jewelry, chargers, notebooks and so on.
On Amazon, Design Letters have a seller and vendor account, which contains beautiful content to inspire the consumer including product pages and a brand store. Design Letters wanted to accelerate their sales on Amazon by increase the awareness to the brand and get more relevant traffic to their product pages and brand store.
- Maze-One took over the advertising in the seller account.
- Maze-One analyzed the existing advertising activities and did a keyword research to get a richer set of keyword data. With the new collected keywords, the test phase could start.
- Maze-One implemented a new campaign structure: to test different campaign strategies, identify best performance tactics and accelerate these.
- Maze-One aligned the advertising activities closely with the brand store activities to increase efficiency in the sponsored campaigns.
- Maze-One started to optimize the advertising in September 2020
- As of September 2020 to December 2020, sales created due to the advertising investments, has grown by +571%
- ACOS has been reduced by -48%
“Maze-One has helped us restructure and accelerate our advertising strategy and activities. It has resulted in high sales growth at a lower cost (Acos). Monthly reviews with Maze-One helps us to focus on the right activities and keep track of new opportunities on Amazon”.
Like to hear what we can do for your brand and expand sales? Feel free to contact us.