By improving HG ’s content, presence and availability of products via Amazon in focus countries Germany, Spain and UK, the expectation was that sales figures would increase soon. And they did!
Needless to say that HG profited from the Covid19 crisis and ordering was mainly done online, but if brand awareness is low and presence in that market is not there, it made the challenge to increase sales even bigger.
The great challenge was solved with amongst others a full content optimalisation approach.
Since the partnership with Maze-One, HG sees a revenue growth for all six markets every month (YTD growth 200%). HG has changed the advertising structure completely to grow advertising sales (YTD growth >700%). HG has managed to keep the Average Cost of Sale on Amazon on target level (<20%).
Looking back, the year 2020 was a very successful Amazon year for HG.