PPG NL, part of PPG Industries, is one of the largest and most innovative developers and suppliers of paints and coatings, like Histor. This Dutch brand stands for high-tech wall paints and lacquers with passion and craftsmanship. The Histor paints and coatings are available at paint stores, hardware stores and online through the Histor website. To further expand online sales, PPG NL chooses to sell on marketplace Amazon.
The challenge for PPG NL: where & how to start with the positioning of Histor paint on Amazon?
Consumers start the product orientation online, especially for home decoration. Paint is a specific product to select and buy online: the large range, lots of different colours and all with different results. These product features make the product presentation essential and requires a good strategy.
From the start, Maze-One helped PPG NL to achieve goal via Amazon
- Maze-One created a tailored strategy for Histor ‘s presence on Amazon
- Account set-up was done by Maze-One
- Maze-One created the perfect content needed to be successful on the chosen marketplace
- Maze-One created Histor ’s advertising strategy
- On an ongoing basis Maze-One shares advice and knowledge with PPG NL to get the best results
As the tailored strategy for PPG NL is just created and implemented, we are awaiting the first results, which we hope to share in April 2021.
PPG NL : “Maze-One helped us determine the right marketplace strategy. We are now working together to successfully launch our Histor paint range on Amazon.co.uk: setting up the account, creating content and managing the advertising. We are very happy with the flexibility and knowledge of the team. Both strategic and hands-on, a good addition to our own people".
Like to hear what we can do for your brand? Feel free to contact us.