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Tony's Chocolonely

Full-service management

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Martine Kevelham




Tony’s Chocolonely is crazy about chocolate, serious about people. The Dutch brand with a mission - to make 100% slave free the norm in chocolate-, sells through channels like Amazon to make their mission known.

The challenge: to raise awareness and inspire the whole chocolate industry to act

In the United Kingdom Tony’s Chocolonely is a so called ‘challenger brand’ and has to compete against other well-known and established chocolate brands. The aim of reaching out to Maze-One is to convey a mission through beautiful and good content.

Maze-One By generated more visibility for Tony’s Chocolonely by expanding the advertising strategy for Amazon.

Results: Within a few months Tony’s Chocolonely is a best-seller product in the entire grocery category (Amazon UK).

Maze-One started working for Tony’s Chocolonely in September 2020 and after the successful launch, Maze-One generated more visibility and more sales: a 78% increase in sales in the run-up to Valentine's Day 2021. Tony's is a best-seller in the entire grocery category. Focusing on the chocolate category, in which Tony's is ranked #1 in the top 10 category ‘blocks & bars’ (March 2021).


Tony’s Chocolonely: “Maze-One has been tremendous in building our business on Amazon in the UK. In a matter of 6 months we were able to realize a #1 spot in the category ‘Chocolate Blocks & Bars’, and a top 10 spot in Grocery."  


Like to hear what we can do for your brand and expand sales? Feel free to contact us