The content optimalisation approach was a success. It resulted in a 30% increase of sales of Dutch brands in Europe. Only three months after optimizing Unilever ‘s content, the customer base increased by an incredible +89%.
This brand improvement project potentially led to more than €500,000 in sales through Amazon in Germany, the UK and France in 2020. All markets in which Unilever never sold these specific Dutch products before.
Additionally, with such great success we were able to achieve the Amazon’s choice badge for their best-selling product further increasing brand awareness, search ranking and sales.