Content improvement

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Ulrik Grevenkop-Castenskiold

Managing Partner & Co-founder




Urtekram is a Danish brand with a strong compassion for the environment. Urtekram produces amongst others natural and ecologically certified beauty products for all needs. These products are in stores and available online throughout Europe and large parts of the rest of the world.

Being a brand with a purpose and qualitative USPs it is of great importance to position your product and brand story with high quality content to build a strong position and grow sales within the personal care industry.

The challenge for Urtekram: how to manage a large product range and improve content to drive sales
Urtekram had been on Amazon for almost two years before Maze-One was consulted.
One of the key challenges Urtekram faced was the management of a large product assortment in their account and the need for optimization of content.

Maze-One advised Urtekram step by step on how to achieve their goals via Amazon
In October 2019 Urtekram and Maze-One started working together on Urtekram‘s Amazon vendor accounts in UK and Spain. First Maze-One helped Urtekram to create an overview of the best-selling products, followed by a product report with the highest sales potential. That also meant advicing Urtekram to unlist selection of less popular products.

After the first analysis Maze-One optimized the product content of the selected SKUs. During this optimization process new A+ content templates were developed and implemented across selected product listings. Additionally, Maze-One developed a custom-made new brand store design and structure for Urtekram.

Results: enormous increase in sales thanks to different approach
In January 2020 the content optimization approach was implemented and Urtekram immediately noticed an increase in sales. Better and more complete content -in the language of the target audience- resulted in a sales increase of +694% (1YH 2020 compared to 1YH 2019) and individual SKUs perform even better, some at +900%. The content score went from an average of 4/10 to 8/10 (source Helium10).

Urtekram: “When we started selling on Amazon more than 2 years ago, we quickly realized that Amazon is a complicated business. With Maze-One as a partner, we have received help to accelerate our revenue and fulfil the expected potential in several Amazon markets as well as to minimize the hassle of trading with Amazon. Maze-One helps us both strategically and operationally to get the best out of Amazon, and since the beginning of the collaboration we have strengthened our brand position and increased our sales significantly on Amazon.”


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