1 July 2020
Maze-One, the leading marketplace specialist, which works with major brands such as Unilever, RoC and Philips to give brands control, enhance awareness and drive sales across global marketplaces, has launched in the UK. Maze-One has extensive experience building profitable relationships for brands on marketplaces such as Amazon, which has 16+ million Prime customers in the UK, attracts 90% of UK shoppers to its site and dominates product search globally.
Although customers are clearly embracing buying through marketplaces, some vendors and sellers have been more cautious with concerns about how they protect their brand and a lack of understanding of how to navigate the complexities of the Amazon ecosystem. Many challenger brands have prospered in the pandemic highlighting the importance of a direct-to-consumer route for brands of all sizes.
Maze-One, launched in Amsterdam in 2018, has 80+ brands under management and proven experience in helping European brands scale internationally. Through its deep understanding of Amazon and other marketplaces such as Flipkart and bol.com, Maze-One advises clients on the type of relationships they should be having. It connects both large and small brands with up to 400 million shoppers worldwide, and its full-service approach encompasses consultation, strategy, advertising support and content creation, to help brands build superior direct-to-consumer relationships and improve their customers’ paths to purchase.
Maze-One’s proposition is also technology-agnostic - it works with clients’ preferred technology solutions, while also using appropriate tools based on purpose and fit, providing brands with the right solution.
Marketplaces offer brands huge opportunities - it’s predicted that 72% of brands globally will be on Amazon in the next five years, today it’s already 54% and Amazon alone attracts almost 3,000 new sellers everyday globally.
Rupert Staines, Director UK at Maze-One commented:
“In the current climate, brands are increasingly seeking a more direct-to-consumer and online relationship. They are looking for trusted partners with specialist expertise, speed and agility. Maze-One has a proven track record in helping businesses grow through tailored and strategic marketplace strategies, which allows it to navigate these complex platforms much more effectively. Most importantly, our strategies take into consideration sellers as well as vendors, while providing account management that gives brand control, ensures IP protection, and ultimately drives increased sales.
“We’re confident that our global capabilities combined with our regional knowledge and footprint, provide brands with the necessary support to help them develop and grow their ecommerce revenues.”
Founded by Tim van der Bilt (former MD Media at Dentsu Aegis Network), Maze-One’s launch in the UK is being spearheaded by digital ad tech veteran Rupert Staines, who has significant experience in scaling start-ups across Europe and the US within the digital technology industry, and Dan Brown, a commercial leader and expert at identifying market opportunities for blue chip and scale-up companies within the ecommerce space.