Amazon Custom is a separate store on Amazon.com where shoppers can customize the products with their own text, images, colors and logos. Amazon offers these customized products on the platform and in the department specified by the retailer.
A diary with a name on it, a smartphone case with an image of your favorite club or in a customized color: Amazon offers you the option of shoppers adapting or personalizing their products. The platform helps making products even more 'own' in this time of personalization.
The service was also available in 2018 through the German site of Amazon and is being rolled out worldwide.
Amazon offers the tools through Amazon Custom. This is a feature set that allows sellers to offer customizable and make-on-demand products to Amazon customers. Amazon Custom is really a separate store within Amazon. Amazon ensures that these customized products are displayed on both the regular pages and the special custom page.
Available personalization options
Within Amazon Custom it is possible to offer three different types of personalization:
With text customization, customers can add text to your products using color and font options which you have specified in advance. This option can be used for engraving, printing, painting and more.
This allows customers to customize the product by uploading their own image, and there is also the option for the customer to add text to the image.
With product configuration you can make a selection menu that customers can use to build their own product. With this function you can also charge extra costs for selected adjustment options.
How can you start using it?
You can register as a retailer on Amazon Custom, which will give you access and the option to specify your list of products for customization. Via the Sellar Central tool you can then build your "experience" and sell your products to millions of Amazon customers.
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