Amazon Custom

Amazon holds the special Amazon Prime Day shopping event every year. On that day you can get large discounts on multiple products, also for consumers in the Nordic region (however, Amazon Prime Day offers are limited to Amazon Prime members but many brands do special promotions). This month a new edition of Amazon Prime Day is coming, coming Monday, July 15. Starts at 00:00 and lasts for 48 hours.

According to Amazon, the global sales event in 2018 was the most successful to date, with the sale of more than 100 million products. J.P. Morgan analyst Doug Anmuth says Prime Day 2019 could result in more than $5 billion in sales for Amazon, a massive 56% increase from of the $3.2 billion he believes the company booked last year (2018).

Prime Day trends per land

McKinsey conducted a worldwide research among 2587 consumers in the US, the United Kingdom, France and Germany, among others, into their experience with Prime Day. Two thirds of the respondents are mostly positive, and 70 percent expect to participate in the shopping bonanza this year and expect to buy products in more categories this year.

The research also shows:

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