Boost your sales on Amazon with this simple ad strategy
Amazon the diligent employee
Brands on Amazon are always looking for new ways to capture more sales. Those that are familiar with Amazon’s ecosystem will know that Amazon offers numerous possibilities in terms of promotions and advertising. In this article we will share an advertising strategy that is easy to implement in the short term to increase your pie on Amazon.
Amazon, despite being a marketplace, has many similarities to traditional brick & mortar stores. For example, one could say that the search bar represents a store employee. When a shopper types in a search term in the search bar, Amazon will produce a list of relevant products.
Similarly, when you ask a store employee where you can find the shampoo’s, he or she will guide you to the correct aisle. Now when you arrive at that aisle, you will most likely see a wide range of shampoos and often from different brands. The same thing also occurs on Amazon when you browse the search results and even when you are scanning a specific product page. To put this into perspective against traditional retail; when you are holding the product in your hands and reading the product label, Amazon as the diligent store employee is pushing other products in your peripheral vision: “Have you also considered these products?”.