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Other marketplaces in Europe

Other marketplaces in Europe:

Maze-One are Europe’s leading marketplace agency, helping brands build more profitable relationships with Amazon and other e-commerce platforms. In this series, we highlight some of the upcoming new marketplaces now conquering Europe, like

“A lesser-known brand abroad but major competitor of Alibaba in China enters the European market”-Anouck van Rietschoten, Head of Operations at

Introducing China’s largest retailer, online and overall. claims to be China’s leading one-stop e-commerce platform. With nearly 500 million active customers in China, it is helping local and international brands alike tap into China’s vast and fast-growing e-commerce market.

For consumers, JD’s nationwide logistics network is driven by sophisticated data-driven delivery technologies that ensure same- or next-day doorstep delivery, a level of service it believes no other company on Earth can match. For brands from around the world, JD Worldwide offers the opportunity to sell directly to Chinese consumers, even if you don’t have a physical presence in China, and with the same guaranteed delivery times.

From small acorns…
JD Multimedia began life in 1998 as a small shop opened by Richard Liu in Beijing. Some 12 years later, JD launched its online marketplace platform, significantly expanding its product offering. In 2015, JD Worldwide was launched, a cross-border e-commerce platform that gave Chinese consumers greater access to sought-after imported products. Just one year later, and Walmart announced a strategic alliance. In 2020,’s net revenues were US$114.3 billion.

How it works offers two ways for brands to sell their products: direct to or with a partner program via the marketplace. The Chinese marketplace is an ideal way for international brands to sell in China via

Where next?

Enter the dragon had been trying to enter Europe since 2018, but rising costs, falling stock market valuation and lower profitability put plans on hold. In April 2021, however, the company finally announced its expansion into Europe, with the renting of an 18,000m2 distribution centre in Venray, in the south of the Netherlands, 350m2 of which as offices. Boss Richard Liu wasn’t shy about’s intentions: to compete with Amazon and Alibaba. "The more competition, the better for consumers and producers."

An empire built on tech is right at the sharp end of innovation within the industry. It has developed a highly efficient retail supply chain, and innovative new technologies and services to enhance the experience of both consumers and partners.

Confused? You may be.
In Europe, the sneaker and sports fashion store JD Sports is a familiar presence on high streets and online. However, the company is not related to and it will be interesting to see how and if the shared name creates any confusion for customers of JD Sports or, and how the companies address the issue.

Maze-One is the marketplace specialist. Interested to learn how Maze-One could help your company get the most out e-commerce platforms like Call Tim van der Bilt on (+31)203122017 or mail us at [email protected]


Read more on other marketplaces like ManoMano and Zalando


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