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Other marketplaces in Europe

Other marketplaces in Europe: ManoMano 

Maze-One are Europe’s leading marketplace agency, helping brands build more profitable relationships with Amazon and other e-commerce platforms. In this series, we highlight some of the upcoming new marketplaces now conquering Europe, like ManoMano.                                                                             

“For brands in the DIY and gardening tools, ManoMano is a no-brainer.” - Anouck van Rietschoten, Head of Operations at Maze-One. 


ManoMano. Europe’s biggest marketplace for DIY and Home & Garden.
Founded in France in 2013, this relatively new marketplace for tools, hardware, DIY and gardening collaborates with over 3,000 retailers to offer 4 million products in 6 countries (France, Belgium, Italy, Spain, Germany and the UK), including leading brands like Bosch, Gardena and DeWalt.

Three pillars, one result.
ManoMano has identified three pillars to differentiate it from more generalist platforms:

How it works

Rigorous selection
To join the ManoMano community, you need to meet a few clear but rigorous criteria:

Transparent costs

Superior logistics

Raising Visibility

Where next?

The DIY market is booming. Since the covid pandemic, we’ve been spending more time renovating and decorating our homes. Once we’ve been inspired by platforms like Pinterest and Instagram, it’s a small step to ordering the tools and products online.

In June 2021, ManoMano had 650 employees and offices in Paris, Bordeaux and Barcelona. Its aim is to have 1,000 employees in Europe by the end of 2021. The reason behind this recruitment drive is that ManoMano recently announced that it is strengthening its business model and accelerating on three priority projects:

In 2020, ManoMano achieved €1.2 billion in sales turnover (+100% year-on-year), 50 million unique visitors per month (+70%) and 7 million active customers (+100%). With this combination of vigorous growth, a differentiating niche customer experience and a clear vision for the future, for any seller with ambitions in the DIY category ManoMano can surely not be overlooked when developing your marketplace strategy.

Maze-One. The marketplace specialist for all the best marketplaces. Including ManoMano.
Interested to learn how Maze-One can help your brands build profitable relationships with ManoMano, Amazon or other marketplaces? Call Tim van der Bilt on
(+31)203122017 or mail us at [email protected]


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