Prime Day

Prepare your brand for Amazon Prime Day 2020

Amazon Prime Day is coming. Amazon's massive sales event will start on October 13 and last for 48 hours. Prime Day is a shopping event exclusive to Amazon Prime members. Prime Day breaks sales records every year, so the increase in traffic, sales, and exposure is a good reason to consider some special Prime Day Deals.

How to Sell on Amazon Prime Day — The Definitive Guide (for Sellers & Vendors)

Every Amazon seller knows that Prime Day is the biggest opportunity to make the most sales in only two days. It can drive a significant increase in traffic and sales to brands which is why sellers need to plan ahead of the event to optimise their sales fully. 

Our top tips to prepare your brand for Prime Day 2020:

Lightning Deals and Best Deals

Sellers who offer Lightning Deals adn Best Deals typically experience a noticeable sales boost — especially on Prime Day. Deals with the best price, quantity, and inventory are then awarded the best time and position on the Amazon Deals page. Lightning- & Best Deals are invite only. If you cannot see any recommendations, then your products are not eligible.

Some other Prime Day Tips

  • Create an advertising strategy for Prime Day 2020
  • Ensure your Amazon catalogue is fully optimised for increased traffic (and in stock!)


Questions about Prime Day or need some extra help with the services? Contact us today to ensure that your Prime Day sales take off!